MTWTF SS

…Chicago in 2010 and has subsequently traveled to many other locations. The two posters that form this pair were created for the New York (2014) and Los Angeles (2017) shows. ¶ Both posters use a 4 x 6 modular grid to present EC’s environmental slides. Under normal conditions, a slide’s mount and transparency are not legible at the same time: the mount requires light to bounce off it, whereas the transparency requires light to pass through it (as when projected on a screen), in order to be read. The posters created by MTWTF present a unique visual interpretation of the slides as a composite of these two different exposures simultaneously referencing the artifact and the content. Photographic windows and typographic frame are rendered in high…

…contrast—a nod to EC’s original black-and-white slide catalogs. ¶ Both posters use color to create a vibrating effect, but do so in different ways. Each is printed with three PMS spot colors, two of which are shared by both; the psychedelic pallet optically pushes mount and transparency apart. ¶ With its green mounts on a blue background, the New York poster creates optical vibration between all of its parts. The Los Angeles poster, with its orange slide mounts on a pink background, creates optical vibration within each slide image. This sense of altered perception resonates with the aim of EC and of the slide sets themselves, to heighten our experience of the designed environment.